We thrive by helping small and medium businesses to grow by generating leads that eventually turn into sales from the most profitable keyword search terms. With our broad knowledge and experience in delivering tailored SEO strategies for any kind of business, successful results are almost in the palm of your hands. It does not bring a huge immediate result as it is a long continuous road to take, but it makes all the difference to start building your online visibility. Growth and success do not come in a blink of an eye. It happens when hard work, expertise, and great strategies are implemented by SEO experts who understand how the algorithms work.
SEO that delivers more visibility, website traffic, leads, and sales revenue.
At Volcano Marketing, we specialise in ranking service based Wollongong businesses through SEO. As a business owner, SEO is an acronym that you have probably come across multiple times. You might even have some reservations about it and that is entirely normal... In this digital world, many people still see it as a mysterious 'voodoo magic' that is not only difficult to figure out but also to implement and maintain successfully. In reality, SEO is quite simple, it is the process of ensuring your website is the most relevant source of information for a search engine users query.
Targeting the right audience
Before going into the more technical areas, our SEO experts need to dive straight into the research phase first to find out exactly what your ideal customers are searching for, as well as the demographics that you are targeting. Combining thorough keyword and topic research with competitor analysis means that no stone will remain unturned and you can rest assured that you are going to be found at the right time during the customers searching process online.
Let the work begin...
Once we know the target keywords for your SEO campaign, our expert team will start customising a well-structured SEO-friendly website for your business and start sharing it on relevant sites to help your website to start ranking higher on search engines for your targeted keywords. Our dedicated SEO experts can identify what makes your business unique, allowing us to create and publish unique content that relates to your target audience to ensure that you will not only engage your prospects, but also build trust and establish your business as a go-to authority in your industry. Our team of creatives will also create relevant content for your business such as videos, blogs, articles, infographics, and link from other high-ranking sites regularly.
The digital space is always changing and so are the algorithms that keep the websites ranking higher in search engines. That is why our team always makes sure to keep track of the latest SEO updates to help improve the strategies that we implement for every client. Every day we continue to fine-tune our skills and knowledge to ensure the quality of our works. Always remember that there is no harm in opening your business to larger possibilities.
Keyword & Competitor Research
Keyword research is where all our SEO campaigns begin. Before starting any on-page or off-page updates, we conduct comprehensive research to identify the most relevant & highly searched keywords that people use to search for the products or services your business provides. We also do deep competitor research to see where your competitors are ranking and eventually plan better strategies to help your website rank higher. We can also customise the keywords that you want to use and build them up effectively from scratch.
On-page content is the process of ensuring that every word on your website is highly relevant and useful to your visitors. Our team of creatives can make sure that all kinds of content on your website is structured correctly and strategically so the search engines will know which pages are relevant to show in search results for certain keyword terms. Although, on-page content does not stop with written text. Creative touches of infographics and video clips on your website are also included and adding them would make it more engaging for possible clients.
On-Page Technical SEO
It is vital to ensure that there is nothing that blocks Google from crawling and indexing your website. Crawling and indexing are important because it helps Google deem your site informative and rank it higher than your competitors. Bad crawlability and indexability can hurt your search engine rankings that will also affect your online visibility. That is why we at Volcano ensure a scheduled check, fix, and optimisation of your website. We also make sure that all our clients' websites are mobile-friendly, fast to load, secured, and are easy for users to navigate.
Link Building & Off-Page SEO
These are all the other efforts done outside the premise of your website to help impact your rankings in search engine result pages. Believe it or not, Google views links as highly important to determine the value of a website. If no links are pointing to it, the search engines will have a hard time considering its value no matter how engaging and fresh its content might be. Link building is conducted to show Google that your business is an authority and must be shown in search results. There are various link building techniques that we use to get the best outcome.