Making the most out of your website traffic is an art in itself. A good landing page can have a dramatic impact on converting visitors into customers. There are several factors that need to be considered when creating a webpage, and with numerous tools available it has never been easier to create a successful landing page.

A successful web page takes time, effort and creativity. You need to consider the layout, colour scheme and wording. Your call to action needs to be clear and direct, exactly what you want your visitors to do in order to turn your web traffic into a stream of leads.

The following is a simple guide on how to make an effective landing page:

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‍1. Have only one primary objective for the page

‍Your entire focus should be on encouraging people to complete one primary task - enticing the visitor to convert. This is your only chance to convince them, and you need to make sure that it is clear and easy for visitors to follow. It is important that all page components are optimised towards the conversion objective e.g. submitting a form, signing up for a newsletter or completing a purchase.

2. Make sure the form is easy to fill in

You want people to complete the task, so it is important that you make it as effortless for them as possible. If your form is long and complicated then they will probably give up before they get very far. Keep the fields short and ask only for information that you really need (namely, their name and email address, and perhaps a phone number).

3. A clean page design

Your landing page should have a clean and attractive design that moves the user towards the conversion objective. Keep the text concise and easily scannable, a visitor should be able to take a quick look at the page and receive the desired message.

4. Ensure the page loads quickly

A slow page speed will result in visitors leaving the page before seeing all the content. Optimise all images and video to ensure a quick page speed.

5. Use images to communicate your message

A picture paints a thousand words. When you have a lot of information it can be difficult for visitors to take it all in, so make things simple by putting relevant images onto the page. These should help convey your message without overwhelming the user.

6. Include Trust Symbols

When you are creating landing pages it is very important that the webpage feels friendly and welcoming. You want visitors to understand that they can trust you with their information and their business. Include trust symbols such as testimonials from clients or customers to build credibility with your visitors.

7. Don't forget the basics

‍Before you release your page it is important that you check for spelling and grammatical errors, broken links and other formatting issues. Poorly executed content with typos will damage your professional image and most likely lead to lower conversion rates.  

Making the most out of your website traffic can be challenging, but it is possible. By focusing on one primary objective you are able to make this job simpler for your visitors and increase your chances of converting them into customers. With these considerations in mind, you should be on your way to creating a successful landing page for your website.