If you're just getting started with SEO, this guide is for you. We'll cover the basics of what SEO is, why it's important, and some key strategies to get started. With a little hard work and dedication, you can start seeing results in no time. Let's get started!
SEO is the process of making sure that your website appears as high as possible in the search results of major search engines like Google, Bing, and Yahoo. This is important because the higher your website appears in the search results, the more likely people are to click on it.
However, SEO can be a complex and time-consuming process, especially for businesses that are new to the world of digital marketing. Thankfully, there are a number of resources available that can help businesses to get started with SEO.
In this article, we will take a look at some of the best SEO tips for beginners. We will cover everything from keyword research to link building, and by the end, you will have all the tools you need to start driving more traffic to your website.
Why Is SEO Important?
SEO is important because it can help you to attract more visitors to your website. And, as we all know, more visitors usually means more customers and more sales.
Search engines are the biggest source of traffic for most websites. In fact, Google reports that organic search accounts for nearly 60% of all web traffic.
This means that if you want your website to get more visitors, you need to focus on SEO. Additionally, SEO can help you to build brand awareness and credibility. People are more likely to trust a website that appears high in the search results than one that doesn’t.
How can SEO help my business?
SEO can help your business in a number of ways. As we mentioned above, it can help you to attract more visitors to your website.
SEO can help you to build trust and credibility with your audience. People are more likely to trust a website that appears high in the search results than one that doesn’t.
SEO can help you to generate more leads and sales for your business. By appearing high in the search results, you will be able to attract more visitors to your website who are looking for what you have to offer.
How long does it take for SEO to work?
This is a difficult question to answer because it depends on a number of factors, such as the age of your website, the competition for your keywords, and the quality of your SEO strategy.
However, it is important to remember that SEO is a long-term process. It can take months to see results. And, even if you do see results, it is important to continue working on your SEO to maintain your ranking. At Volcano Marketing, we aim to provide results for our clients within six months, however often we see increased leads and improved rankings earlier than this!
It is important to note that you shouldn’t expect to see immediate results from your SEO efforts. However, if you are patient and consistent, you will eventually see the fruits of your labour.
How do I start my SEO Strategy?
Now that we’ve answered some of the most common questions about SEO, it’s time to get started with your own SEO strategy. Here are a few things you can do to get started:
The first step in any SEO strategy is keyword research. You need to find out what keywords people are searching for that are related to your business. There are a number of tools you can use to do this, such as Google AdWords Keyword Planner and SEMrush.
Once you have a list of keywords, you can start optimising the pages on your website for the specific keywords you are targeting.
Optimise Your Website
Make sure that your website is optimised for search engines. This means including things like title tags, meta descriptions, and header tags. Another important factor is page speed and usability. Your website should load quickly and be easy to navigate, which will help with your ranking.
One of the most important factors in SEO is link building. This is the process of getting other websites to link to your website. The more high-quality links you have, the higher your website will rank in the search results.
How does back linking work?
Backlinks are one of the most important aspects of SEO. Backlinks are links from other websites to your website. The number and quality of backlinks are important factors in determining your website’s ranking in the search results.
There are a number of ways to build high-quality backlinks, such as:
This involves writing an article for another website in your industry that includes a link back to your website.
This is a great way to get exposure for your website and build relationships with other websites in your industry.
Infographics are a great way to get people to link to your website.
Publish how-to guides
People are always looking for new information. If you can provide helpful, informative content, people will be more likely to link to your website.
Become a source for other websites
If you are an expert in your industry, other websites may be interested in linking to your website. You can become a source for other websites by writing articles, creating infographics, or giving interviews.
The more high-quality backlinks you have, the higher your website will rank in the search results.
Create Valuable Content
One of the best ways to improve your SEO is to create valuable content for your target audience. This could be in the form of blog posts, infographics, or even videos. Whatever form it takes, your content needs to be high quality and informative.
It is also important to make sure that your content is optimised for search engines. This means including things like keywords, title tags, and meta descriptions.
Avoid Keyword Stuffing
A common mistake that people make when they are trying to optimise their website for search engines is keyword stuffing. This is the process of cramming as many keywords into your content as possible in an attempt to rank higher in the search results.
Not only is this considered black hat SEO and will get you penalised by Google, but it will also turn off your readers. Instead of keyword stuffing, focus on creating valuable, relevant content that will naturally include keywords.
Monitor Your Progress
It is important to keep track of your SEO strategy. This way, you can see what is working and what isn’t. There are a number of tools you can use to do this, such as Google Analytics and Search Console.
SEO is an important part of any online marketing strategy. By optimising your website for search engines, you can attract more visitors to your website and generate more leads and sales for your business. However, SEO is a long-term process and it takes time to see results.
To improve your website’s ranking in the search results, focus on creating high-quality content, building high-quality links, and using the right keywords. Monitor your progress and adjust your strategy as needed. With a little time and effort, you can see some great results from your SEO efforts.
At Volcano Marketing, we are experts in SEO and can help you to create a customised strategy for your business. Contact us today to learn more!
To make sure your site gets traffic, we perform an SEO content audit to ensure the content on your site is sending the right signals. Then we provide on-going maintenance to ensure it suits the changing environment while remaining true to your goals.
When tech changes, the rules change. When you engage Shout, we'll conduct an SEO technical audit to ensure your site is best suited to the demands of a changing digital world while providing ongoing support.
To make your content more and more visible, our content authority methodology ensures the content on your site works with digital systems to increase the visibility of your site. This means optimising results on search engines, social media, other sites and your own.