Why SEO & Google Are Important For Business

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A business is only as good as their online presence. If you don't have a strong web presence, how will people know about your existence? With Google being the most popular search engine in the world, it's important to get on top of SEO so that your website can be found easily rather than having potential customers find other businesses while searching for yours.

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Why SEO & Google Are Important For Business

A business is only as good as their online presence. If you don't have a strong web presence, how will people know about your existence? With Google being the most popular search engine in the world, it's important to get on top of SEO so that your website can be found easily rather than having potential customers find other businesses while searching for yours.

Search engine optimization or SEO is the process of ensuring that your website appears on Google, Bing and other popular search engines when specific keywords are inputted by a user for their desired topic of research. If you have an ecommerce site selling certain products, then having good SEO will ensure that potential customers see your business's website and not your competitors'. On the first page alone, the first five organic results account for 67.60% of all the clicks, so it is crucial to have your website at the top of Google. 

There are many reasons for why SEO and Google are important to business owners. The following list will highlight just a few of the most important ones: 

  • Search engines provide an easy way for potential customers to find your company. 
  • It is relatively inexpensive when compared with other types of advertising such as television, radio, or print advertising. 
  • You can target specific audiences based on their needs or interests.
  • It gives you the opportunity to reach people who may not be looking for you specifically but they might need what you have to offer!

When it comes to being found online, there are two factors that drive the most traffic. The first is having great content on your site which provides valuable information for visitors and creates a reason for them to come back again in the future. This is why methods like SEO (Search Engine Optimization) work so well; Google looks at website quality, links, and content to help determine where your page should rank.

The second factor that is crucial in driving traffic from search results is link building. This refers to when you share other people's articles or information on social media sites like Facebook, Twitter, LinkedIn etc., as well as adding a backlink (i.e.: hyperlink) to the original article with a short description of what it contains - this helps give more credibility for Google since it associates your site with an authoritative website which its users trust and value. As long as the quality of both the content and linking source are high enough, they can make a real impact on how much traffic comes through! 

In 2021 (to date) Google accounted for just over 70% of all global desktop search traffic. As a result, any business that doesn't have a well-planned SEO strategy is going to fall behind the competition and lose out on sales opportunities.Google has been expanding their algorithms in recent years so it's important to be aware of what they're looking for in a good website. To put it simply, Google wants the best user experience possible and rewards sites that provide this through high rankings on their SERPs (search engine results pages).

SEO is an ongoing process that takes time to implement properly but can lead to a huge increase in traffic and engagement with your website if done correctly. It is important to remember that only 0.78% of Google searchers click on results from the second page. People are looking for your product or service, you just need to be visible! That's why you should work with a trusted and experienced SEO agency to assist you with the technical work.

The way we access the internet is changing. By 2025, nearly 73% of internet users will access the internet solely via mobile devices. As a result, businesses that wish to connect with their audience must do so through this medium as well. The key to success in doing so lies in understanding how people use their smartphones and tablets differently from their computers.

“Where to buy” + “near me” mobile queries have grown by over 200% in the past two years. Since people are searching for exactly what they need, it is extremely important to design your website to be responsive to mobile devices. Otherwise, you could be missing out on the majority of potential customers whose first impression of your brand is formed through their smartphone or tablet.

There is no point in creating a website if nobody will be able to find it online! It's important not only to create content for your site but also to make sure that you are using SEO best practices if you want Google and other search engines to rank it highly in the SERPs. This will not only help bring more traffic through, but can also impact how quickly they convert into sales or leads depending on what kind of website it is! It is clear why 70% of marketers agree that SEO is more effective than pay-per-click. You are guaranteed better results in optimising your website for search engines and in addition, save on advertising costs. If you are thinking about approaching an SEO strategy for your website, reach out to one of our friendly experts here for a free SEO audit & quote.

Source: Impact Plus

To make sure your site gets traffic, we perform an SEO content audit to ensure the content on your site is sending the right signals. Then we provide on-going maintenance to ensure it suits the changing environment while remaining true to your goals.

When tech changes, the rules change. When you engage Shout, we'll conduct an SEO technical audit to ensure your site is best suited to the demands of a changing digital world while providing ongoing support.

To make your content more and more visible, our content authority methodology ensures the content on your site works with digital systems to increase the visibility of your site. This means optimising results on search engines, social media, other sites and your own.

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