SEO writing is a highly important part of creating a successful website. Not only does it make your content visible to search engines, but if done correctly, it also builds trust with your audience and enhances the user experience.
The most important thing to focus on is keeping your audience in mind. In the world of SEO, there are three major things you need to remember about your audience. The first is that they're human. Real people looking for helpful information on a subject will rely on social media and other sites to find it. Helping out those users by providing content that is interesting and relevant is the best way of attracting them to your site.
The second point to consider is that people want information quickly and easily. No one enjoys trying to find a needle in the haystack of the internet, whether it's for information or entertainment. People always look for something specific when using their computers, and if your website can provide what they want then they'll be more inclined to come back again. Lastly, they're impatient; no one wants to wait too long for an answer. If your website takes more than a couple of seconds to load, then you might lose that user's attention for good.
It is SEO best practice to write for humans first, search engines second. Copy must be accessible and enjoyable for users before considering search engine crawlers. The logic here is that if the content is not user-friendly and accessible, the content will be a failure in both regards. Any time spent trying to trick search engine algorithms is wasted effort, since even if you do get a better ranking, your site is filled with articles that nobody will want to read anyway. Besides, search engine bots are getting smarter. They will not favour “spammy” articles that have no real value or purpose, and are stuffed with keywords.
If you want to create content that people will share, it needs to be accessible. If someone has trouble understanding what you're talking about because of poor grammar or vocabulary, the chances are they won't bother reading it at all. In fact, many web users will not click through to a page with a low readability score. Your readers should be able to find what they are looking for quickly and easily, or they will leave your site in search of easier browsing elsewhere. It is also important that you provide the information that users are searching for, such as adding additional context to make things more clear or link to relevant pages.
Here are some tips that you can implement for writing accessible content that people will want to read and share:
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