As a business owner or marketer, SEO is probably an acronym that you’ve come across numerous times.
Many people see it as a mysterious ‘voodoo magic’ that is not only difficult to figure out, but to implement and maintain successfully. In truth, SEO is quite simply, the process of ensuring your website is the most relevant source of information for a search engine users query. By creating relevant content, correctly structuring a website and linking from other sources regularly, a website will start to rank higher for targeted keyword terms.
We dive straight into the research phase to find out exactly what your ideal customers are searching for. Combining thorough keyword and topic research with competitor analysis, means that no stone will remain unturned and you can rest assured that you are going to be found at the right time during the customers buying process.
Our dedicated SEO experts get to know what makes your business unique, allowing us to create and publish unique content that relates to your target audience. Targeted outreach campaigns ensure that you will not only engage with your prospects, but also build trust and establish your business as a go-to authority in your industry, meaning that customers are likely to spend more with you, and more often.
To make sure your site gets traffic, we perform an SEO content audit to ensure the content on your site is sending the right signals. Then we provide on-going maintenance to ensure it suits the changing environment while remaining true to your goals.
When tech changes, the rules change. When you engage Shout, we'll conduct an SEO technical audit to ensure your site is best suited to the demands of a changing digital world while providing ongoing support.
To make your content more and more visible, our content authority methodology ensures the content on your site works with digital systems to increase the visibility of your site. This means optimising results on search engines, social media, other sites and your own.
Keyword & Competitor Research
Keyword and topic research is the backbone of an SEO campaign. Before proceeding with any On-Page or Off-Page work, we conduct comprehensive research to identify relevant, low difficulty & high volume keywords people use to search for your products and/or services.
On-Page SEO is the foundation of any successful website. By implementing improvements to your website’s structure, navigation, internal linking, content, keyword usage and meta tags, we make sure that your site is both search and user-friendly.
It is vital to ensure that there is nothing that blocks Google from crawling & indexing your website. We regularly check, fix and optimise your website in terms of its performance, speed and security.
We ensure that your business appears on map results as well as local searches. We implement this by placing your business on relevant directories, optimising your Google My Business page, gaining citations, reviews, backlinks from relevant sites.
We’re committed to creating high quality content that provides value to the reader. Our writers take the time to understand what questions your customers have and what their key challenges are, so we can educate and capture their attention.
Link Building & Off-Page SEO
Ethical link building is conducted to show Google that your business is an authority and must be shown in search results. We utilise various link building techniques to achieve the best outcome. Some of which include content marketing, quality guest blogging, manual outreach, helping reporters and more.